Press Room - 2010 NIC Press Releases
HEALTH CARE REIT (HCN) AND SURFACE LOGIC
ANNOUNCED AS NIC'S 2010 PREMIER PARTNERS
Partners Gain Prominent Exposure to Industry Decision Makers
FOR IMMEDIATE RELEASE: March 8, 2010
Contact: Renee Tilton, (410) 626-0805 or rtilton@crosbymarketing.com
Annapolis, Md. - Health Care REIT, Inc. (HCN) became the first-ever Premier Partner
of NIC earlier this year, followed shortly by Surface Logic, as announced today by
the National Investment Center for the Seniors Housing & Care Industry (NIC). This partnership - created
specifically for companies who support multiple NIC events and initiatives annually - offers a year-long
association with the organization whose mission is to advance the quality of seniors housing and care
in America by facilitating informed investment decisions. These partnerships include uninterrupted benefits
that offer a full year of exposure during NIC meetings and events, webcasts, and on its web site among
other things.
"We're very excited that these two prominent industry companies have entered into a Premier Partnership
with us," said Robert G. Kramer, president of NIC. "These partnerships will provide Health Care REIT
and Surface Logic with the most exclusive level of exposure to executive-level decision makers in the
seniors housing and care industry that NIC offers."
Health Care REIT, Inc. partners with progressive operators to provide solutions-oriented
capital to acquire, develop, expand and monetize senior living and long term care communities. Health
Care REIT was the first real estate investment trust to invest exclusively across the full spectrum
of senior living and health care real estate. Founded in 1970, Health Care REIT is listed on the New
York Stock Exchange and is a member of the S&P 500 Index. The company's broad, diversified portfolio
consists of over 600 properties nationwide.
"NIC plays a key role in providing the senior living industry with valuable data and research, as well
as high quality education and networking opportunities. Health Care REIT, Inc. is pleased to support
these activities as a Premier Sponsor of NIC," said Charles J. Herman, Jr., Executive VP and Chief Investment
Officer of Health Care REIT.
A leading consulting company, Surface Logic provides logical solutions for seniors
housing and care facilities that improve their efficiency and effectiveness through a centralized system
of management and reporting, allowing owners and operators to review spending and make informed business
decisions based on quantitative data. The Surface Logic team consists of highly experienced consultants
with expertise in Six Sigma process improvement, procurement, construction management, logistics, product
specification, and facilities management. These skill sets uniquely position the company to help clients
improve overall facility management and remove unnecessary costs. "NIC provides the premier platform
for us to meet and share ideas with executive-level owners and operators in the senior living industry
who share our passion for improving the lives of seniors across the nation," said Andy Baxter, vice
president and C.O.O. of Surface Logic.
NIC is offering two levels of partnership packages on a limited basis: Premier Partnerships and Strategic
Partnerships. Each package includes dollars to be applied toward sponsorships for major NIC events or
initiatives, plus numerous additional benefits, including, but not limited to: first choice of meeting
rooms/suites and top billing at major events, registrations and invitations to exclusive NIC events
and receptions, plus recognition and logo placement on NIC marketing materials and communications throughout
the year. These benefits provide a level of exposure to an impressive number of executives in the seniors
housing and care industry never offered by NIC before.
Partnerships are limited, with three Premier and ten Strategic partnerships currently available. To
inquire about becoming a partner, contact Elisa Infante Freeman at (410) 267-0504 or
efreeman@nic.org.
About NIC
Founded in 1991, the National Investment Center for the Seniors Housing & Care Industry is a nonprofit
education and research organization providing information about business strategy and capital formation
for the senior living industry. NIC is the leading provider of historical and trend data on the industry
through its NIC MAP® Data and Analysis Service that tracks properties in the 100 largest metropolitan
areas and its Key Financial Indicators™ (KFIs) that report nationwide statistics. Proceeds from
its annual conference and other events are used to fund data and research on issues of importance to
lenders, investors, developers, operators, and others interested in meeting the housing and care needs
of America's seniors. For more information, visit www.NIC.org or call
(410) 267-0504.
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